7 Important Social Media Monitoring Tools You May Have Overlooked
It’s not hard to launch a social media campaign.
Really. It’s not.
What’s hard is having the discipline to measure and monitor your social media campaign. That’s where most people fall short.
Fortunately, there are plenty of tools you can use to track the results of your social media efforts.
I took a look at a variety of social media tools and came up with 7 important ones that you may have missed.
Here goes:
- Alterian: I’ve used this platform on a number of occasions and it provides a ton of data. Daily Volume, Share of Voice, Issues Discussed, Demographics and a Map Overlay are just some of the features of this tool.
- Sysomos: Here’s a tool that takes a global look at things. It can provide Geo-Demographics, Automated Sentiment, Comparisons and Trends as well as Influencer Identification and Engagement.
- Spiral16: This tool indexes digital content from the top 12 million English-language blogs, posts from the top 2 million message boards, Twitter, Tumblr and other traditional and new media sources.
- Trendrr: Interested in listening, measuring and responding to comments about your brand made online? Trendrr can help you track and measure all of these comments and respond to them in real time.
- BrandsEye: With this tool, you’ll be able to track and manage all of your customer’s online conversations, provide real-time reporting and perform in-depth and immediate market research.
- SocialMention: This is another good tool that’s simple and easy to use. Just type in your brand name or term and it’ll provide information on brand sentiment, passion, location and other interesting information.
- Radian6: This is a tool that also provides an iPhone app so you can monitor on-the-go. After all, who needs to look out the windshield when there’s data to be analyzed, right? Seriously, though, Radian6 is one of the more well-established brands in this industry segment.
A final word: Many of these tools do very similar tasks, so your best option is to take a look around their websites and do a trial run with one or two that most appeal to your tastes. Stick with whatever platform seems to work best for you.
Posted by Jamie Turner, Founder of the 60 Second Marketer and co-author of “How to Make Money with Social Media” and “Go Mobile.” He is also a popular marketing speaker at events, trade shows and corporations around the globe.