Search Engine Tools

Search Engine traffic is free money, if you get more your earning will be more. So lets discuss how search engine tools helps us to improve the search engine ranking and traffic.
Google Webmaster Tools provides you with detailed reports about your pages’ visibility on Google
You can use webmaster tools to :
  • Get Google’s view of your site and diagnose problems
  • Discover your link and query traffic
  • Share information about your site (sitemap)
How to use Google Webmaster tool
Login to Google Webmaster Tools with your google account. In the Home Page , click ‘Add A site’ button. Paste your URL in the box and click ‘continue ‘. Now you want to verify your site ownership. The ‘Recommended method ‘ is to upload an HTML file to your server. There is also an ‘Alternate Method’ tab. There are 3 options like:
  • Use your Google Analytics account
  • Add a meta tag to your site’s home page
  • Add a DNS record to your domain’s configuration
you can choose any of these methods to verify your site ownership. After verifying your site, you can use Google Webmaster Tools for configuring your site,check the status of your site on the web etc.
Read Google Webmaster Tools for better SEO to know more
Bing Webmaster Tools
You can drive more visitors to your site using Bing data on search queries, crawling and search traffic.
You can use Bing Webmaster tool to :
  • See your site as Bing does
  • Optimize for search
  • Share site information with Bing (sitemap)
  • know Who is linking to you?
How to use Bing Webmaster Tool ?
Open a Webmaster Tools account :sign in with windows live id to access your Bing webmaster tool.
Validate your website :click Add Site in the Home tool, you’ll see the Add Site tool. From this page, you can add a site to your account.In the Site text box, type the URL of your site and click Submit button. Then you need to verify the ownership of your site. For that you can either Upload an XML file to the root folder or Add a tag to the default webpage.
Once you have added the ownership verification code to your site, click Verify my site now. If Bing Webmaster Tools is able to verify your site, you will see a green text message indicating the effort was successful.